ADV SOLUTIONS TO ADVERTISE CUSTOMIZED CAMPAIGNS ON WEBSITES
The range of formats offered by the ProjectAdv network is constantly evolving to meet the needs of the advertising world. In compliance with the rules of the International Advertising Bureau (IAB), we support all the following formats: IAB Standard Display – Skin – Video Advertising – All Mobile formats – Reach Media
Are you an advertiser? Do you want to start an online advertising campaign?
We can help you achieve your branding goals!
BRAND CAMPAIGN
CPM Campaigns
Offer based on cost per thousand impressions
CPC CAMPAIGN
Cost per click is a method of purchasing and paying for online advertising; the advertiser pays a unit rate in proportion to clicks (click-through rate), i.e. only when a user actually clicks on the advertisement.
CPA CAMPAIGN
Cost per acquisition allows you to pay upon completion of an action, it is most commonly a purchase. This is typical of affiliate marketing and allows you to share the business risk, earning in proportion to the amount of business deals generated.
CPL CAMPAIGN
Cost per lead particularly used in sectors where online sales are not possible, such as insurance to obtain quotes or automotive for car tests, allows you to pay upon completion of a form or subscription to a newsletter.
CPE CAMPAIGN
Cost Per Engagement, which is now evolving into Cost Per Friendship (CPF), involves getting a subscription in a third-party environment, such as a “like” on your company’s FaceBook page. It also includes the use of indirect activities that are less characteristic of direct marketing and closer to Buzz marketing.
CPD CAMPAIGN
Cost Per Download. This type of payment is based on the number of downloads, i.e. the number of times this software or update has been downloaded.
